Knowledge Centre
30th November 2009
Companies need to look beyond just the content they provide on their websites when developing their online presence, according to a new report by professional services provider KPMG.
The report Emerging Business Models to Help Serve Tomorrow's Digital Tribes - which claims to be able to help firms "evaluate their digital propositions" - points to 20 aspects companies should consider when putting together their online offerings.
The document challenges the prevailing wisdom among businesses; that content is "the only valuable commodity" online. Instead, it argues, they should be thinking about factors such as allowing users to interact with each other, or ensuring that customers find websites easy to use.
According to the author of the report, KPMG convergence partner Tudor Aw, the rules have changed in the fast-moving online world, and bringing together a range of measures that increase usability is important if a website is to stay relevant to consumers in the long-term.
"Value is not simply about content and it is no longer simply about 'consumers'," Aw said.
"People are no longer constrained by physical boundaries.
"Instead they connect in a very personal and tailored way with hundreds of people with similar interests across the world, forming 'digital tribes' that hold common interests and beliefs."
IMAGE Daniel Law/PA Wire
'Digital tribes' need more than content, report says
The report Emerging Business Models to Help Serve Tomorrow's Digital Tribes - which claims to be able to help firms "evaluate their digital propositions" - points to 20 aspects companies should consider when putting together their online offerings.
The document challenges the prevailing wisdom among businesses; that content is "the only valuable commodity" online. Instead, it argues, they should be thinking about factors such as allowing users to interact with each other, or ensuring that customers find websites easy to use.
According to the author of the report, KPMG convergence partner Tudor Aw, the rules have changed in the fast-moving online world, and bringing together a range of measures that increase usability is important if a website is to stay relevant to consumers in the long-term.
"Value is not simply about content and it is no longer simply about 'consumers'," Aw said.
"People are no longer constrained by physical boundaries.
"Instead they connect in a very personal and tailored way with hundreds of people with similar interests across the world, forming 'digital tribes' that hold common interests and beliefs."
IMAGE Daniel Law/PA Wire
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