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'Text the chancellor' to scrap alcohol tax increase

mobile phone - a campaign to scrap the planned alcohol tax increase is encouraging people to tax the chancellor
The campaign to protect the beer industry from planned rises in tax has stepped up a gear, with a drive to 'TEXT the Chancellor'.

Launched today with an advert in the Sun newspaper, the initiative is the latest move by the British Beer and Pub Association (BBPA) and CAMRA (Campaign for Real Ale), who together are fronting Axe the Beer Tax - Save the Pub.

Supporters of the campaign, which is seeking to make the Government scrap the hike of up to 8% in alcohol duty that was proposed in the pre-Budget report, can spend 50p texting the word "LOBBY" to 81025. Organisers say that for each text, a message will be sent directly to Alistair Darling.

Figures published since the pre-Budget report revealed that pub closures hit 39 per week in the second half of last year.

Some 198 MPs have now expressed their support for a rethink by signing an Early Day Motion: Save the Great British Pub.

BBPA director of communications Mark Hastings said: "The chancellor's beer tax plans were set out 12 months ago in an entirely different economic climate.
"With a third of the price of a pint of beer already going to the Exchequer, he must now think again to help save the British pub."

IMAGE AP Photo/Joerg Sarbach

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