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'Mega Monday' to see internet spending spike

Office workers using the internet
Despite gloomy headlines for the high street, today is expected to be the year's busiest for internet shopping.

So-called "Mega Monday" is expected to be the busiest ever period for online shopping, with Steve Perry, commercial director of Visa Europe, predicting around 2 million online purchases as consumers rush to place their orders in time for delivery before Christmas.

The first of two spikes in sales was expected between 1 and 2pm, as workers use their computers to surf the internet for bargains during their lunch break, with up to £16,000 being spent each second.

Another was predicted as workers arrive home from 6pm.

And while individual spending in general is expected to take a hit due to the economic crisis, online transactions are expected to reach a new high, with around a 25% increase on the same day in 2007.

Internet trade body IMRG expects retail sales to increase by 15% over last year, with more than £13 billion being spent by consumers in the run up to Christmas.

Chief executive James Roper said: "I think it is going to be really big this year as people are really researching their purchases.

"There is a much higher level of engagement with the high street than before.

"Customers are playing the retail channels off against each other."

IMAGE Mikhail Metzel/AP/PA Photos

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