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Pub road signs 'could encourage drink driving'

A local council has banned a number of pub road signs, saying they could 'encourage drink-driving'.

Wiltshire County Council ordered the Black Dog pub, just off the A303 at Chilmark, to remove their road sign as it was "potentially providing the temptation to drink and drive".

A letter from local Highways Agency planning manager to the pub's owners Trisha and Thomas Russell read: "No alcohol is allowed to be served or consumed in service stations on motorways as a matter of principle and we would wish to continue this principle by not encouraging drivers to break their journey in a public house."

Mr Russell said that the pub stands to lose 30 per cent of its business by removing the sign.

"Up to 60% of our lunchtime and weekend trade comes from weary drivers pulling over to take a break, entertain whining children and have some food," he told The Publican. "Without our sign no-one will know we are here."

The council also ordered another local pub to remove its road sign and rejected one pub's planning application for a new one.

Also quoted in the Publican, Godfrey Page of the Guild of Master Victuallers warned that the decisions could set a precedent, with other councils "jumping on the bandwagon".

However, a spokesman for the Highways Agency said that individual judgments "should not be seen as introducing new policy."

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